Course Outline

Introduction to Persuasive Communication

  • What is persuasive communication?
  • The psychology behind persuasion
  • The role of emotions and logic in influencing others
  • Common barriers to persuasive communication

Persuasive Communication Techniques

  • The principles of persuasion (ethos, pathos, logos)
  • Framing messages for maximum impact
  • Using storytelling and metaphors to engage and convince
  • Building credibility and trust in communication

Nonverbal Communication: Importance of Body Language

  • Understanding the role of gestures, posture, and facial expressions
  • The impact of eye contact in persuasion
  • Mirroring and matching techniques for better rapport
  • Using voice modulation and tone to enhance persuasion

Application of Persuasive Communication in the Workplace

  • Persuading colleagues, clients, and stakeholders
  • Handling objections and overcoming resistance
  • Negotiation and conflict resolution strategies
  • Effective communication in meetings and presentations

Final Workshop and Assessment

  • Group exercises: Practicing persuasion in real-world scenarios
  • Role-playing and feedback sessions
  • Final exam to assess knowledge acquired

Summary and Next Steps

Requirements

  • Basic understanding of communication principles
  • Experience in professional or business interactions

Audience

  • Business professionals
  • Sales and marketing teams
  • Managers and team leaders
  • Public speakers and trainers
 24 Hours

Delivery Options

Private Group Training

Our identity is rooted in delivering exactly what our clients need.

  • Pre-course call with your trainer
  • Customisation of the learning experience to achieve your goals -
    • Bespoke outlines
    • Practical hands-on exercises containing data / scenarios recognisable to the learners
  • Training scheduled on a date of your choice
  • Delivered online, onsite/classroom or hybrid by experts sharing real world experience

Private Group Prices RRP from €9120 online delivery, based on a group of 2 delegates, €2880 per additional delegate (excludes any certification / exam costs). We recommend a maximum group size of 12 for most learning events.

Contact us for an exact quote and to hear our latest promotions


Public Training

Please see our public courses

Testimonials (5)

Provisonal Upcoming Courses (Contact Us For More Information)

Related Categories