Course Outline
Introduction to Persuasive Communication
- What is persuasive communication?
- The psychology behind persuasion
- The role of emotions and logic in influencing others
- Common barriers to persuasive communication
Persuasive Communication Techniques
- The principles of persuasion (ethos, pathos, logos)
- Framing messages for maximum impact
- Using storytelling and metaphors to engage and convince
- Building credibility and trust in communication
Nonverbal Communication: Importance of Body Language
- Understanding the role of gestures, posture, and facial expressions
- The impact of eye contact in persuasion
- Mirroring and matching techniques for better rapport
- Using voice modulation and tone to enhance persuasion
Application of Persuasive Communication in the Workplace
- Persuading colleagues, clients, and stakeholders
- Handling objections and overcoming resistance
- Negotiation and conflict resolution strategies
- Effective communication in meetings and presentations
Final Workshop and Assessment
- Group exercises: Practicing persuasion in real-world scenarios
- Role-playing and feedback sessions
- Final exam to assess knowledge acquired
Summary and Next Steps
Requirements
- Basic understanding of communication principles
- Experience in professional or business interactions
Audience
- Business professionals
- Sales and marketing teams
- Managers and team leaders
- Public speakers and trainers
Delivery Options
Private Group Training
Our identity is rooted in delivering exactly what our clients need.
- Pre-course call with your trainer
- Customisation of the learning experience to achieve your goals -
- Bespoke outlines
- Practical hands-on exercises containing data / scenarios recognisable to the learners
- Training scheduled on a date of your choice
- Delivered online, onsite/classroom or hybrid by experts sharing real world experience
Private Group Prices RRP from €9120 online delivery, based on a group of 2 delegates, €2880 per additional delegate (excludes any certification / exam costs). We recommend a maximum group size of 12 for most learning events.
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Public Training
Please see our public courses
Testimonials (5)
Clarity of the discussion. Trainer connects to the participants. Pleasant and happy aura of the trainer.
Mona Liza - IT
Course - Effective interpersonal communication with elements of assertiveness
Excellent trainer, with the speech completely tailorerd to the audience. A lot of content.
Carole - Axway
Course - Communicating and Influencing For Team Members
Open atmosphere without judgment
Agnieszka - AXA XL
Course - Business Communication Skills
I really like the trainer's attitude and humor
zherald ametlli - SPOC S.A.
Course - Efektywna komunikacja interpersonalna i rozwiązywanie konfliktów
It had a lot of practical exercises