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Course Outline
Introduction to Machine Learning in Business
- Machine learning as a core component of Artificial Intelligence
- Types of machine learning: supervised, unsupervised, reinforcement, semi-supervised
- Common ML algorithms used in business applications
- Challenges, risks, and potential uses of ML in AI
- Overfitting and the bias-variance tradeoff
Machine Learning Techniques and Workflow
- The Machine Learning lifecycle: problem to deployment
- Classification, regression, clustering, anomaly detection
- When to use supervised vs unsupervised learning
- Understanding reinforcement learning in business automation
- Considerations in ML-driven decision-making
Data Preprocessing and Feature Engineering
- Data preparation: loading, cleaning, transforming
- Feature engineering: encoding, transformation, creation
- Feature scaling: normalization, standardization
- Dimensionality reduction: PCA, variable selection
- Exploratory data analysis and business data visualization
Case Studies in Business Applications
- Advanced feature engineering for improved prediction using linear regression
- Time series analysis and forecasting monthly volume of sales: seasonal adjustment, regression, exponential smoothing, ARIMA, neural networks
- Segmentation analysis using clustering and self-organizing maps
- Market basket analysis and association rule mining for retail insights
- Customer default classification using logistic regression, decision trees, XGBoost, SVM
Summary and Next Steps
Requirements
- Basic understanding of machine learning concepts and terminology
- Familiarity with data analysis or working with datasets
- Some exposure to a programming language (e.g. Python) is beneficial but not mandatory
Audience
- Business analysts and data professionals
- Decision makers interested in AI adoption
- IT professionals exploring machine learning applications in business
14 Hours
Delivery Options
Private Group Training
Our identity is rooted in delivering exactly what our clients need.
- Pre-course call with your trainer
- Customisation of the learning experience to achieve your goals -
- Bespoke outlines
- Practical hands-on exercises containing data / scenarios recognisable to the learners
- Training scheduled on a date of your choice
- Delivered online, onsite/classroom or hybrid by experts sharing real world experience
Private Group Prices RRP from €4560 online delivery, based on a group of 2 delegates, €1440 per additional delegate (excludes any certification / exam costs). We recommend a maximum group size of 12 for most learning events.
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Public Training
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