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Course Outline
Introduction to ManyChat
- What is ManyChat?
- Key features and benefits of chatbot automation
- Setting up a ManyChat account and connecting to external platforms like Facebook Business Page
ManyChat Dashboard and Navigation
- Understanding the ManyChat interface
- Overview of menus, tools, and settings
- Exploring the Flow Builder
Creating Your First Chatbot
- Introduction to flows, messages, and triggers
- Designing conversation paths with Flow Builder
- Using templates for quick chatbot creation
Lead Generation with ManyChat
- Setting up opt-in growth tools (widgets, QR codes, links)
- Creating automated lead capture sequences
- Tagging and segmenting leads for better targeting
Automating Customer Support
- Designing FAQ bots to handle common questions
- Setting up automated responses for 24/7 support
- Using keywords and triggers for smart replies
Integrations and Basic Automation
- Connecting ManyChat with external tools (e.g., Google Sheets, email platforms)
- Automating follow-ups and nurturing sequences
- Using conditions and actions for advanced flows
Analyzing Performance and Optimizing Bots
- Tracking chatbot performance with ManyChat analytics
- Measuring engagement rates, conversions, and growth
- Optimizing chatbot flows for better results
Summary and Next Steps
Requirements
- An understanding of social media platforms like Facebook or Instagram
- No prior chatbot experience required
Audience
- Managers
- Marketing professionals
- Customer support specialists
14 Hours
Delivery Options
Private Group Training
Our identity is rooted in delivering exactly what our clients need.
- Pre-course call with your trainer
- Customisation of the learning experience to achieve your goals -
- Bespoke outlines
- Practical hands-on exercises containing data / scenarios recognisable to the learners
- Training scheduled on a date of your choice
- Delivered online, onsite/classroom or hybrid by experts sharing real world experience
Private Group Prices RRP from €4560 online delivery, based on a group of 2 delegates, €1440 per additional delegate (excludes any certification / exam costs). We recommend a maximum group size of 12 for most learning events.
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