Course Outline

Introduction

  • What is ChatGPT and how does it work?
  • Overview of ChatGPT for marketing

Generating Content with ChatGPT

  • Using ChatGPT to write compelling marketing copy
  • Creating blog posts and social media content with ChatGPT
  • Incorporating keywords and SEO into ChatGPT-generated content

Developing a Chatbot with ChatGPT

  • Designing a conversational flow for your chatbot
  • Training your chatbot to respond to customer inquiries
  • Integrating your chatbot into your website or social media channels

Implementing ChatGPT in Your Marketing Strategy

  • Analyzing your marketing workflow to identify opportunities for ChatGPT integration
  • Streamlining your content creation process with ChatGPT
  • Engaging with customers in a personalized way using ChatGPT-powered chatbots

Best Practices and Ethical Considerations

  • Tips for using ChatGPT effectively in marketing
  • Avoiding bias and ensuring ethical use of ChatGPT
  • Future developments and trends in ChatGPT and marketing

Summary and Next Steps

Requirements

  • Basic computer experience
  • Understanding of marketing principles

Audience

  • Marketing professionals
  • Content creators
  • Social media managers
  • Digital marketers
 14 Hours

Delivery Options

Private Group Training

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  • Pre-course call with your trainer
  • Customisation of the learning experience to achieve your goals -
    • Bespoke outlines
    • Practical hands-on exercises containing data / scenarios recognisable to the learners
  • Training scheduled on a date of your choice
  • Delivered online, onsite/classroom or hybrid by experts sharing real world experience

Private Group Prices RRP from €4560 online delivery, based on a group of 2 delegates, €1440 per additional delegate (excludes any certification / exam costs). We recommend a maximum group size of 12 for most learning events.

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